newyorktimes.com
Here’s an insightful look at the media fumbles by companies many Americans love to hate: BP, Toyota, Goldman Sachs – courtesy of the New York Times’ Peter S. Goodman. See it here.
PR’s scary roller coaster takes a dive.
Previous post: Control your story.
Next post: BP not ready for media, says Tony Hayward.
Multiple choice questions can change your story.