Getting the Media’s Attention with a Devil Snack!

A democratic congressman has managed to get a guest slot on a big morning show by calling the debt deal a “Satan Sandwich.”

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MSNBC bookers for “Morning Joe” obviously couldn’t resist this lead-in from Democratic Congressman and Chairman of the Congressional Black Caucus Emanuel Cleaver; and hosts Joe Scarborough and Mika Brzezinski seemed to find it irresistible too. They got a chuckle at the top of the segment and then followed the congressman’s lead into a lengthly conversation about “civility in Congress.”

Be ready for the news media. They’re ready for you.

The blank stare.

It’s a moment in time that has the potential of shattering the audience’s confidence in you and your story.

It happened all too recently when ABC’s Diane Sawyer asked U.S. Director of National Intelligence James Clapper about the arrests of a dozen terror suspects that same day in London.

Chief Counterterrorism Advisor John Brennan jumped in to rescue the country’s head of intelligence – see it here:

Even though Brennan tried to blame the reporter for this on-camera gaffe – and excuses like this rarely reverse the damage – the Obama administration later acknowledged that Director Clapper should have been briefed about the London arrests.

However, Chief Counterterrorism Advisor Brennan excused Clapper’s uninformed status in a written statement saying, “I’m glad that Jim Clapper is not sitting in front of the TV 24 hours a day and monitoring what’s coming out of the media.”

Brennan misses the point. Of course Clapper shouldn’t be glued to the TV. He has staff for this and he should be able to rely on them to keep him informed up to the minute on terrorism and intelligence – anything that might be relevant to a media interview he’s about to do.

BP not ready for media, says Tony Hayward.

That was apparent.

The former BP chief executive went on the air in a BBC documentary to say that if he had a degree in acting “rather than a degree in geology I may have done better” in handling the Gulf of Mexico oil disaster.

Hayward didn’t acknowledge BP’s failed crisis communication plan, if one existed at all, nor the company’s failed understanding of the news media and their mission.

This is Haywood’s first in-depth interview about his handling of the crisis. Here’s a clip.

Hayward revealed a corporate and personal insensitivity when he famously said, “I want my life back,” while families and workers grieved the loss of 11 men killed in the disaster.

He even tried to diminish the gravity of the situation by saying the amount of oil which had leaked into the Gulf of Mexico was “relatively tiny” compared with the “very big ocean.” In fact, this disaster is the world’s biggest accidental marine oil spill.